thatgamecompany

While working on Cloud, Jenova and I realized we had similar ideals for the game industry. We wanted to create a company that would be one we would want to work for; a company that innovated at every aspect of game development, from content to team structure to business model.

1. Core Gaming

2. A Place for the New Generation

3. Games are a Creative Medium

Our goal is to make video games that communicate different emotional experiences the current video game market is not offering. We encourage innovation and experimentation and believe that our creative games will appeal to new, yet untapped, audiences.

We call our games "core games." Core games appeal not only to existing hardcore and casual gaming markets, but also to mature gamers and even non-gamers. Core games reach these new markets because they are easier and less time consuming, yet possess emotionally rich and powerful gameplay.

The most common place for someone entering the gaming industry to start is the bottom. However, we are at a new time in the industry, in which colleges are now offering programs specializing in game design and production. These schools are creating game designers with a new perspective and a critical eye for game design, as well as experience in leadership roles.

Still, upon graduating from the programs, students are only seeing opportunities as cogs in the wheels of some gigantic machine. TGC offers these new designers an opportunity to work in lead positions on new, innovative games in small teams where their voice counts.

Much of the way the gaming industry is run today is based on its root as a technology, not a creative medium. As a result, the environment of a typical game development studio rarely fosters a good, creative environment.

By shifting our perspective on what it means to create a game, TGC aims to create an environment in which video game artists can come together and collaborate to create truly great and innovative games.